The Jameson 100′ Flex Buddy™ Polymer Fish Tape with with Flexible Steel Tip has an ergonomic, comfort-grip handle that allows the user to efficiently pull the fish tape with little effort. High-flex polymer fish tape features durable single-strand spiral design for fast low-friction fishing. Flex Buddy combines the stiffness to push long runs, with the flexibility to handle multiple 90° bends. Non-conductive polymer material resists kinking for durable long-lasting performance on the job site. The durable case housing is made of impact resistance materials enabling it to withstand the rigors of daily usage. The case was designed to produce a friction-less smooth fishing performance, making the job easier and quicker to finish.